A unique video concept for each brand


As part of the Accor Brands initiatives, new visual identities were developed along with still images and video guidelines. The hotel’s visual representation on various communication channels (the brand’s website, YouTube, etc.) plays an important role in our clients’ decision to buy as well as influencing their perception of the Brand. Conveying a positive image that is consistent with the new positioning of the Accor Brands is essential.

Accor and TravelClick Video Solutions have worked together to develop video concepts that underscore the strengths of each brand. These video concepts will help to ensure that the videos produced are of high quality and that they offer a consistent, harmonious representation of the hotels which belong to the same brand. The dual objective is to capture both the individual characteristics of a particular hotel and the values and standards of its brand.

For each Accor Brand, you can download the detailed video guidelines by clicking on the corresponding logo

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